CDE Media Kit

Car Deal Expert is an independent UK publication for people about to buy, finance, lease or insure a car. This media kit summarises who our audience is, what we cover, the commercial options available and our ad specifications. For rates and to discuss a campaign, contact [email protected].

Audience overview

Our readers are UK-based, high-intent and decision-ready. They typically come to us at the research stage of a significant purchase — choosing a car, arranging finance, evaluating a salary-sacrifice EV or shopping for insurance. That makes them a valuable audience for any brand in the automotive, finance, insurance, energy or motoring-services space.

• Location: primarily United Kingdom.
• Mindset: active researchers making high-value decisions, not casual browsers.
• Core interests: car buying (new and used), car finance, salary-sacrifice and EVs, and car insurance.
• Monthly reach: [add verified monthly visitors / page views from your analytics here].
• Newsletter subscribers: [add verified subscriber count and average open rate here].
• Audience split: [add device / demographic / source breakdown from your analytics here].

We do not publish unverified or inflated figures. The placeholders above should be completed from your own analytics (for example Google Analytics and Search Console) before this kit is shared with advertisers.

What we cover

• Car buying: model guides, used-car advice, pricing, depreciation, negotiation and dealer tactics.
• Car finance: PCP, HP, personal loans and 0% deals explained, with the real cost of borrowing made clear.
• Salary sacrifice & EVs: how salary-sacrifice car schemes work, electric-vehicle running costs, charging and tax treatment.
• Car insurance: cutting premiums, understanding cover and avoiding renewal traps.

Content and advertising options

• Display advertising — IAB-standard in-content and sidebar placements, sold on CPM or fixed tenancy, run-of-site or topic-targeted.
• Sponsored / branded content — commissioned articles and guides produced to our editorial standard. Always clearly labelled as sponsored and kept distinct from independent editorial.
• Newsletter sponsorship — placements and dedicated mentions to an engaged, opted-in subscriber base. Always labelled.
• Topic sponsorship — align your brand with a content area such as car finance, EVs or insurance.

Our editorial-integrity rule is firm: sponsored content is always labelled, and advertisers do not influence our independent coverage or verdicts.

Ad specifications

• Leaderboard: 728 × 90 (desktop).
• Mobile leaderboard: 320 × 50 / 320 × 100.
• Medium rectangle (MPU): 300 × 250.
• Half page: 300 × 600.
• Billboard: 970 × 250.
• File formats: JPG, PNG, GIF or HTML5; maximum 150 KB per static asset.
• Newsletter banner: 600 × 200, JPG or PNG, plus a tracked click-through URL.
• Sponsored content: brief and assets supplied by the advertiser; produced and clearly labelled by our team.

Specifications can be tailored to your campaign — talk to us about custom units and placements.

Important: regulated products

Car Deal Expert publishes general information and journalism. We do not provide regulated financial advice and we are not authorised by the Financial Conduct Authority (FCA). Any figures we publish are illustrative only, and readers are directed to confirm terms with the relevant lender, insurer or an FCA-authorised adviser. Advertisers promoting credit, finance or insurance products are responsible for the FCA compliance of their own communications.

Contact

To request current rates, our latest audience figures or to brief a campaign, email [email protected]. See also our Advertise page. We aim to respond within three working days.

Car Deal Expert is published by [COMPANY LEGAL NAME], [REGISTERED ADDRESS], England.