Disclosure
Affiliate Disclosure
How CDE handles commercial links, lead-generation partners and editorial independence.
Car Deal Expert is free to read. To fund our journalism we use affiliate links and advertising. This page explains, plainly, how affiliate links work, why they never change our editorial verdicts, and how we stay on the right side of UK advertising rules. Being open about how we make money is part of being trustworthy about the advice itself.
How affiliate links work
Some of the links on our site are affiliate links. If you click one and go on to take out a product or service — for example a finance quote, an insurance policy or a comparison-service sign-up — we may earn a commission from that partner. This comes at no extra cost to you: you pay the same price you would have paid going direct, and the commission is paid by the partner out of their own margin.
Where an article or page contains affiliate links, we disclose that clearly so you always know when a commercial relationship may exist.
They never influence our editorial verdicts
This is the line we do not cross. Whether a company has an affiliate programme — and how much it pays — has no bearing on whether we recommend it, how we rank it, or what we say about it. Our editorial team reaches its conclusions independently, based on the merits of the product for the reader. We will happily recommend a provider that pays us nothing, and we will criticise or decline to recommend one that does. If a partner’s product is not the best option, we say so.
The separation between our editorial work and our commercial arrangements is set out in full in our Editorial Standards.
The kinds of programmes we use
Our affiliate relationships are concentrated in the areas we cover, and may include:
- Car finance brokers and lenders.
- Car insurance providers and comparison services.
- Salary-sacrifice and leasing providers.
- Motoring tools and services relevant to buying or running a car.
Several of these are regulated financial products. Car Deal Expert is not authorised by the FCA and does not give regulated advice; an affiliate link is a route to a provider, not a recommendation tailored to your circumstances. Always check the provider’s own terms and confirm suitability before you commit.
Prices and availability change
Rates, premiums, prices and product availability move constantly. Any figure or offer we mention is correct to the best of our knowledge at the time of writing and may have changed by the time you read it. Always confirm the current price and terms on the provider’s own site before making a decision.
UK advertising compliance
We follow the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code), enforced by the Advertising Standards Authority (ASA). That means we clearly distinguish editorial content from advertising, label affiliate and sponsored content so it is obvious to readers, and never disguise commercial material as independent journalism. If you ever feel a commercial relationship on our site has not been made clear, please tell us at [email protected] and we will put it right.