Cookie Policy

What cookies are, the types we use, and how you can control or withdraw your consent under the UK PECR rules.

About this policy

This Cookie Policy explains how Car Deal Expert (“CDE”, “we”, “us”) uses cookies and similar technologies on cardealexpert.com. It sits alongside our Privacy Policy and should be read with it. Our use of cookies is governed by the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, with the Information Commissioner’s Office (ICO) as our regulator. This policy is governed by the laws of England and Wales.

What cookies are

Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences over time. We also use similar technologies such as pixels, local storage and software development kits, and we refer to all of these as “cookies” in this policy.

Cookies may be “first-party” (set by cardealexpert.com) or “third-party” (set by another organisation, such as an analytics or advertising provider). They may be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain until they expire or you delete them.

The types of cookies we use

Under PECR, strictly necessary cookies can be set without consent, but every other category requires your prior consent. We group our cookies as follows.

Strictly necessary cookies

These are essential for the site to function and cannot be switched off in our systems. They support core functions such as page navigation, security, load balancing, and remembering your cookie consent choices. The site cannot work properly without them, so they do not require consent.

Analytics cookies

These help us understand how readers use the site, such as which articles are popular, how visitors move through pages, and where performance can be improved. The data is used in aggregate to improve our journalism and the reader experience. These cookies are only set after you give consent.

Advertising and affiliate cookies

Where we run advertising or earn affiliate revenue, these cookies and similar technologies help measure referrals, attribute a click or sign-up to CDE, and limit how often you see the same advertisement. They may be set by third-party advertising or affiliate partners and are only set after you give consent.

The consent banner

When you first visit the site, our consent banner asks whether you accept non-essential cookies. Strictly necessary cookies are set automatically because the site needs them, but analytics and advertising cookies are not set unless and until you accept them. You can accept all, reject all non-essential cookies, or choose which categories to allow. We record your choice so we do not have to ask on every page.

How to manage or withdraw consent

Your consent is not permanent, and withdrawing it is as easy as giving it. You can change your choices at any time by reopening the cookie banner or preferences control on the site and updating your settings. New choices apply from the moment you save them.

Controlling cookies in your browser

You can also control cookies through your browser, which lets you block or delete cookies and warn you before some are set. The exact steps differ between browsers, but you will usually find the controls under privacy or security settings:

• Google Chrome: Settings, then Privacy and security, then Cookies and other site data.
• Mozilla Firefox: Settings, then Privacy & Security, then Cookies and Site Data.
• Safari: Preferences, then Privacy.
• Microsoft Edge: Settings, then Cookies and site permissions.

Please note that if you block strictly necessary cookies, parts of the site may not work as intended. Blocking cookies in your browser does not opt you out of every form of measurement, so using both the on-site preferences and your browser controls gives you the fullest control.

Third-party cookies

Some cookies are set by third parties we work with, such as analytics providers and advertising or affiliate networks. We do not control these cookies, and the third parties act under their own privacy and cookie notices. We only allow non-essential third-party cookies to be set after you have given consent. You can find out more, and exercise additional choices, on the relevant provider’s own website.

Changes and contact

We may update this Cookie Policy as our practices or the technologies we use change. The date below shows when it was last revised. For any question about cookies, email [email protected]. You also have the right to complain to the ICO at ico.org.uk.

This Cookie Policy was last updated on 17 June 2026.